"It takes a licking and keeps on ticking"

"It takes a licking and keeps on ticking", a slogan demonstrated by Timex by subjecting their poor watches to various acts of torture back in the '50s including strapping one to the propellor of an outboard motor. So don't be fooled by the rainbow brights and pastels of the prettified Timex 80 Summer 09 Collection, they may look nice but they're still tough.